An inspirational guide to the creation and adaptation of letter forms, this book draws on examples from packaging, posters, television sequences and book design from around the world. The author - himself a highly successful lettering artist and graphic designer - demonstrates the principles of letter forms, the use of basic tools, and the many varied techniques and media that allow professionals to create unique lettering effects: including airbrush, collage, cutting, tearing, stamping, faxing, photocopying and computer manipulation. Building upon the current growth of interest in typographic excellence, this book will heighten any reader's awareness of lettering as a milestone of graphic design success